Prospect
Promotional emails

COMCAST BUSINESS

The challenge

Continually create new “challenger” promotional emails that generate more click-throughs, leads, and customer conversions than the current “champion” email.

The solution

We used A/B testing to make improvements to the current champion, and introduce new challengers on an intense schedule.

I personally designed and released each new challenger (desktop + mobile versions), with continued application of evolving best practices, emerging industry trends, testing results, and client feedback to optimize performance and create exciting new concepts each week.

Testing techniques, included:

• Animated gifs to increase engagement and click-throughs

• A Single Selfish Benefit — streamline content, eliminate unnecessary extras

• Condensed designs for entire message to live “above the fold”

• CTA design tests to improve click-throughs

• Countdown clocks to generate urgency