A partnership built to last

Metallic + Microsoft: A custom co-branded campaign

A returning partner to Microsoft’s PDG program, Commvault, requested a custom approach to promote their new acquisition — Metallic — looking to drive new prospects, engage with existing customers, and to expand their customer base.

In addition to the PDG standard campaign deliverables (a gated ebook, demand-gen and nurture emails, and paid social posts), we created a microsite, additional illustrations, an icon set, and an infographic for this robust campaign.