Allstate Mobile Insurance concept

We insure our cars, our homes, our families, everything that's important to us. Don't our phones fall into that category too? And sure, you could pay for protection from your carrier — but they don't care if you break it — you'll just buy a new one from them! That's why you should leave the insurance to the insurance guys.

Introducing the Mobile Patrol from Allstate. The go-anywhere, help you with anything, mobile squad — there to fix your phone, wherever you're most likely to break it.

Aon Corporate Health Exchange Solutions video

When the healthcare market began to evolve with the introduction of the Affordable Care Act, Aon Hewitt positioned themselves as a leader in the industry with groundbreaking health coverage solutions. Healthcare is a complex topic, so they required a primer video to package their innovative offerings in a simple and differentiated way.  

As the lead creative on this project, my role was to listen to existing video clips, piece together a compelling narrative, design complementing graphics, and art direct our partners in the animation process. Sorting through the wealth of footage we received involved a lot of deep thinking and many meaty conversations, making the resulting piece an incredibly satisfying project.

Ravelry.com is a diversely popular social media site for knitters and crocheters, currently boasting over 9 million users worldwide. When they announced a contest to design the artwork for a "project bag" to celebrate their 5th anniversary, I was instantly thrilled by the opportunity to combine two of my passions — design and knitting.

With over 250 entries and 117,056 votes cast, my design was the chosen winner.

The limited run of 3,500 bags sold out in just over two hours. As a result, Ravelry chose to release two additional limited runs before retiring the design.

A fresh start with a fresh identity

After a big move to Washington state, Ben came to me looking to develop an identity to market his talents.

My primary focus was to create a look for three specific roles — accompanist, musical Director, and piano teacher — to help him network and reach a variety of new clients. I began sketching an illustration to highlight each role, using his bright and bubbly personality as inspiration.

I chose a saturated and slightly muted color scheme to balance the playful illustrations with a vibrant, professional tone. A stand-up piano served as inspiration for the logomark and an equally solid yet friendly typeface completed the logo.

Four business card designs and a letterhead were initially developed, and Ben was “over the moon” with the results. (He later reached out and requested a fifth iteration — adding an illustration to cater toward potential adult piano students.)